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S*T*A*R® a proven
methodology for over 20 years
The S.T.A.R. System® 'Plan the Work - Work the Plan'® is a
proven planning and implementation methodology that defines result
measured objectives. S*T*AR planning was implemented for Microsoft
Canada between 1987 - 1993.
This methodology is delivered through a series of discovery
and planning sessions. These highly creative sessions are best
suited for CEO's and other top executives and are designed to
promote a different way of thinking about and executing marketing
plans.
Over the past 20 years
CMN has refined this system by working with some of the most
powerful business teams in the world. Born under non-disclosure CMN
works with their client's and supply chains to develop confidential,
strategic, creative and effective marketing action plans.
These sessions are
determined by the size and scope of the project or business.
Typically these team building sessions include up to six
participants and run from ˝ day to two days. Seminars for larger
groups may be arranged. Executive coaching in media and sales
sessions also available.
The
principals of CMN have led this integrated approach to marketing
since the eighties. S*T*A*R has been adopted by companies like
ASSET.net (currently one of the 50 Top Managed Companies in Canada
for three consecutive years to present), Microsoft, ATI, IBM, NEC,
Apple, AT&T, ad agencies, event and public relations
firms.
Today's marketplace changes constantly,
CMN assists clients to become 'agents of change' rather than
followers. For example CMN was a pioneer in the area of consumer
marketing campaigns for technology companies. |
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Why TheBoomer.com?
As the parents of the baby boom
generation age and die, responsibility for the stewardship of Planet
Earth has fallen on the post world war baby boom generation born
between 1945 and 1964.
While this has been the case for some
while in the case of the political leaders of several western
nations [Bill Clinton, Tony Blair, George Bush Jr], the transfer of
responsibility and expertise has also been occurring in corporations
and other positions of leadership.
At the personal and
family level, this transition occurs fully upon the death of the
second parent. In the interim period, professional baby boomers are
in the "sandwich generation," caring for both their own children and
their aging and sometimes sick parents.
With these domestic
responsibilities also comes the so-called "billion dollar transfer
of wealth" - the financial inheritances of baby boom couples as
their parents die. It is for this reason that a significant subset
of the financial services industry is estate planning: tying
financial strategies to tax, insurance and other aspects of estate
planning.
TheBoomer.com sprang from the 1998 book, The
Wealthy Boomer, a magazine version which published for four issues
in 2000 in the National Post, and a web site which continues today
as both www.wealthyboomer.com and www.theboomer.com. Three forums
were launched in 1999 to support the three main divisions of the
magazine: Wealth, Wisdom and Wellbeing.
In the past five years,
The Wealth discussion forum at www.theboomer.com has grown to become
one of the most respected independent sources of financial
discussion in Canada, linking to the individual web sites and
"WEBlogs" of contributors to the forums. Also popular are the Wisdom
forum, which focuses on politics and religion, and the Well Being
forum, which is devoted to health, relationships, humor pop culture.
Because of the forums at TheBoomer.com a cyber community of
affluent, well educated, Net-literate Canadian baby boomers has
developed, with informal "TWB" meetings held sporadically in
Vancouver, Calgary, Toronto, Montreal, Ottawa and points east. The
TWB community extends in all ten provinces of Canada and has begun
to attract some traffic from the United States. The web being the
web, there is no reason why www.theboomer.com need be restricted to
the local Canadian market. |
